We love a campaign that makes meaningful change, and supporting Wyoming Quit Tobacco (WQT) program enrollments was exactly that. Executing a campaign designed to meet people where they were—both physically and emotionally—we used a strategic mix of design, messaging, and channels to maximize engagement.

Through vignettes that represent Wyoming’s diversity, viewers followed human-centric stories of real people at different stages of their quitting journey. These relatable, encouraging narratives aimed to inspire smokers to take their own first steps toward cessation with confidence, knowing the program's tools could help them achieve their goal.

Sometimes, it’s more than a campaign—it’s a chance to genuinely change lives.