After 15 years (and a few updates along the way), the time had come to breathe new life into our brand.
Knowing the value of simplicity and revisiting elements that hold rich history, we simplified our name with numerals and revitalized our rhino icon (named Kevin), adding wings to symbolize our commitment to elevate our clients' boldest ideas.
With a passion for creating impactful connections, we focused on powerful photography, compelling headlines, and the emotion of the right words, images, and design. From building signage and swag to vehicle decals and website design, every execution detail mattered. With our brand updates, we created our first W21 event booth and campaign for ExhibitorLive. We showcased our vibrant and playful voice through sleek, minimalist design, refined elements, and captivating