This wasn’t just a 20x20 booth—it was an immersive brand experience, carefully crafted to captivate and engage at every turn. From cutting-edge product showcases to exclusive offsite events, every detail was designed to tell a compelling story and leave a lasting impression.

The booth design wasn’t just stunning, it was smart. Massive video panels immediately drew attendees in with striking visuals and a powerful narrative. Once inside, the spotlight shifted to the products. Digital screens identified the latest releases straight from the manufacturing floor, the bubble wall highlighted liquid cooling technology, and 360-degree interactive server blade displays allowed attendees to explore the innovative details hands-on.

Offsite events were a natural extension of the brand—from casual happy hours to networking on a golf course, every detail was designed to create memorable connections and elevate the customer experience, including thoughtful touches like branded napkins, coasters, and even temporary tattoos (yes, industry leaders left with branded neck tattoos!).

When twice as many people show up and stay late, you know you’ve brought the brand story to life.