KENO was a key addition to the WyoLotto offerings, with the potential to be the biggest game in their portfolio and extending their presence into new bars and restaurants across the state.

Even though it is offered in other states, we had the opportunity to brand WyoLotto KENO however we wanted. Our goal: make our KENO stand out from other states as well as the competition in cluttered, noisy, and often dimly-lit Wyoming bars.

Inspired by the excitement and casino-style nature of the 4-minute draws, we built a brand that was fun and unique, and easily translated into an integrated launch campaign designed to stop someone mid-scroll with dynamic characters and design. The recognizable look means there’s no denying what time it is—it’s KENO time!