People still think of libraries as brick-and-mortar buildings with rows and rows of books, but the Wyoming State Library has so much more to offer with GoWYLD, a digital platform that no one really knows about. From audio books to career skills training, there are thousands of resources available to Wyomingites for FREE that go unused due to lack of awareness and a non-user-friendly format.

To change that, we built an integrated campaign with an unexpected but relevant look for the library, bringing GoWYLD to life for both kids and adults. By highlighting a few key offerings in ads and on a custom splash page (side-stepping the clunky infrastructure), we gave audiences the chance to get their feet wet and pique their interest in what this modern library offers.