Edge Fest was started by Warehouse 21 team members with the vision to bring new life to downtown Cheyenne’s West Edge district. What started as a small neighborhood concert grew into Wyoming’s largest free outdoor music festival and for 10 unforgettable years we celebrated music, community, revitalization, and reimagining what this part of town could be.

Each year, the Warehouse 21 team leveraged all of our service lines—brand, campaign, and experience—to design, coordinate, and bring this festival to life, showcasing the power of cohesive, full-scale event planning. This included everything from building and executing a complete campaign and media buy leading up to the show to designing merch, posters, and coordinating stage installations. We handled backline prep, day-of logistics, and everything in between. This wasn’t just event planning—it was months of grit, creativity, and hands-on work to build a brand that stood out and delivered events people would never forget.

Edge Fest was more than a music festival, it was a testament to what we can accomplish together. Fueled by countless hours and generous. donations from the community, 2024 marked its 10th and final year, but its impact will live on.