As a longstanding agency partner of Blue Federal Credit Union, we have proudly contributed to their brand evolution, starting with renaming and rebranding them years ago. Drawing inspiration from the region’s blue skies and waters, we developed the name “Blue” and a logo to reflect the brightness and optimism of the organization, positioning them as a trusted leader with over $1 billion in assets.

Fast forward to today, we built a powerful member-focused campaign to continue building Blue's brand equity as a personal and supportive financial institution. We brought real stories to life from members and employees across the Front Range through testimonial videos, on-set photography, and a variety of assets for a full media buy. By showcasing these authentic experiences, we highlighted how Blue is more than just a credit union—they’re a trusted partner through life’s hardest moments.