…No imagination left behind. The younger generations are the architects of our future and they deserve inspiration that sparks their curiosity and imagination. The Cheyenne Children's Museum is situated in the West Edge, an area that ignites our passion and anticipation of the revitalization for the surrounding neighborhoods. It serves as a central hub for the community, and we wanted to establish a branding that resonates with both children and adults alike.

Driven by research, we chose a simple and straightforward name because of its equity. Our brand's core essence is brought to life through a primary, yet refined color palette, accompanied by engaging geometric illustrations, playful typography, and heartwarming imagery that is sure to put a smile on parents’ faces. To establish the brand’s presence, we developed a comprehensive brand book, designed attractive swag and merchandise, created a user-friendly website for fundraising and initial phases, crafted a stationary package, and set up compelling social media profiles.

We’re proud of imagining this brand to life, because it serves as a catalyst for our community.