As a global company leading electric innovation for major industries, FLANDERS deserved to take a moment to celebrate the tremendous milestone of reaching 75 years. Over those decades they have added services and capabilities, many of which their customers don’t even realize. Combined with their recent ownership transition and a shift in vision, confidence, and messaging, it was the perfect time to remind everyone what FLANDERS has to offer.

With a history of firsts, we developed a concept rooted in disruptors. The industries they serve are vastly different, so we needed imagery and language that could be representative of the full range or customized to a single industry.

Always focused on improvement and the next innovation, this campaign was the perfect opportunity to help FLANDERS look back and celebrate the history that got them to today.